Privacy Policy

1. Introduction

CertiHomes ("Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.certihomes.com and any related subdomains, applications, or services (collectively, the "Platform").

CertiHomes is a licensed New Jersey real estate brokerage and mortgage lending organization (MLO). By using our Platform, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Information You Provide

• Name, email address, phone number, and mailing address
• Property search preferences and home valuation requests
• Mortgage and financial information submitted through our tools
• Messages sent through contact forms
• Agent application information
• Investor inquiry details

2.2 Information Collected Automatically

• IP address, browser type, operating system, and device information
• Pages visited, time spent, and navigation patterns
• Referral source and search terms
• Cookies and similar tracking technologies (see Section 5)

2.3 Information from Third Parties

• MLS listing data and public property records
• Credit and financial data (with your consent, for mortgage services)
• Social media profile information (if you connect accounts)

3. How We Use Your Information

• Provide and maintain our Platform and services
• Process home searches, valuations, and CMA reports
• Facilitate mortgage lending and real estate transactions
• Send you relevant property listings and market updates
• Respond to inquiries and provide customer support
• Improve our Platform, products, and user experience
• Display personalized advertising through retargeting (Facebook, Google)
• Analyze usage patterns and optimize marketing campaigns
• Comply with legal obligations, including real estate and lending regulations
• Protect against fraud and unauthorized access

4. How We Share Your Information

We may share your information with:

• Service Providers: Third parties that help us operate the Platform (hosting, analytics, email services)
• Advertising Partners: Facebook and Google for retargeting and ad optimization
• Real Estate Partners: Licensed agents, lenders, title companies, and other parties involved in transactions
• Legal Compliance: When required by law, regulation, or legal process
• Business Transfers: In connection with a merger, acquisition, or sale of assets

We do not sell your personal information to third parties for their own marketing purposes.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

5.1 Necessary Cookies

Essential for the Platform to function. These cannot be disabled and include session management and security cookies.

5.2 Analytics Cookies

Help us understand how visitors use the Platform. We use Google Analytics to collect anonymized usage data including pages visited, session duration, and traffic sources.

5.3 Marketing Cookies

Used to deliver personalized advertisements and measure ad campaign effectiveness. We use:

• Facebook Pixel: Tracks conversions, optimizes ads, builds retargeting audiences, and delivers personalized ads on Facebook and Instagram
• Google Ads (gtag.js): Enables conversion tracking, remarketing, and personalized advertising across the Google Display Network and Search

5.4 Managing Your Cookie Preferences

When you first visit the Platform, you will be presented with a cookie consent banner allowing you to accept all cookies, reject non-essential cookies, or customize your preferences. You can change your preferences at any time by clearing your browser cookies and revisiting the site.

You may also opt out of personalized advertising through:

• Facebook Ad Preferences: facebook.com/adpreferences
• Google Ad Settings: adssettings.google.com
• Network Advertising Initiative: optout.networkadvertising.org
• Digital Advertising Alliance: optout.aboutads.info

6. Data Security

We implement industry-standard security measures to protect your information, including SSL/TLS encryption, secure server infrastructure, and access controls. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal obligations (including real estate record-keeping requirements), resolve disputes, and enforce our agreements. When data is no longer needed, we securely delete or anonymize it.

8. Your Rights

Depending on your location, you may have the following rights:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal retention requirements)
• Opt-Out: Opt out of marketing communications and personalized advertising
• Portability: Request your data in a portable format
• Restriction: Request restriction of processing in certain circumstances

To exercise any of these rights, contact us at privacy@certihomes.com.

9. California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to delete, and the right to opt out of the sale of personal information. We do not sell personal information as defined by the CCPA.

10. Children's Privacy

The Platform is not intended for children under 13 years of age. We do not knowingly collect personal information from children. If we learn we have collected information from a child under 13, we will promptly delete it.

11. Third-Party Links

The Platform may contain links to third-party websites and services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. Your continued use of the Platform after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy or our data practices, contact us at: